This will be brief but hopefully helpful in getting you and your staff to become new and improved fund raisers. Any campaign needs 10 major factors:
- An appealing case
- Competent management
- A reasonable objective
- A friendly constituency
- Timeliness
- Numerous points of contact
- Plenty of time to prepare
- Adequate giving opportunities
- Tested methods
- Competent direction
These may sound antiquated, but are necessary to get the job done!