This will be brief but hopefully helpful in getting you and your staff to become new and improved fund raisers. Any campaign needs 10 major factors:

1. An appealing case
2. Competent management
3. A reasonable objective
4. A friendly constituency
5. Timeliness
6. Numerous points of contact
7. Plenty of time to prepare
8. Adequate giving opportunities
9. Tested methods
10. Competent direction

These may sound antiquated, but are necessary to get the job done!